/Chaika\ RC is the largest condominium in Europe:
We have been changing to be closer to you
We are happy to tell you why we have decided to change our logo
We have conducted a survey.
On the basis of our surveys, questionnaires, and interviews, we have established the main emotional
insights due to which people choose /Chaika\ Residential Complex.
The result surprised and rejoiced us!
If in most cases people choose other residential complexes because they are "convenient", "close to
the subway" or "the quality meets the price" (that is, based mainly on rational considerations), but
those people who have chosen /Chaika\ Residential Complex, note that here they feel /at home\.
That is, in addition to rational advantages, people talked about emotional connection. Based on the
data obtained, this very emotion has become a basis of the message our brand carries, perhaps this
emotion is one of the deepest human emotions,
when I live at /Chaika\ Residential Complex - /I'm Home\.
And new positioning assumes development of this emotional connection with potential inhabitants of /Chaika\ Residential Complex.
Branded elements / \
symbolize the roof of the house
Explaining that when
I'm in /Chaika\ RC - /I'm home\
Communication platform /I'm home\ is about the feeling of ease in the word "whew", because /home\ is a place where you are safe, where you can be yourself. A place where you can finally take a break from a hard day, where the voices of children are heard and you smell delicious home cooking. You are always welcome and cared for here.
/Chaika\ RC is the place where you feel: /I'm home\!
